The rule of the “Golden Section”
Vitruvian Man – a drawing depicting the figure of a naked man with his arms spread apart, describing a circle and a square, in two, superimposed one on the other, positions. This drawing, made by Leonardo around 1490-1492, is sometimes called canonical proportions. Any of you can get more detailed information about these proportions from the Internet. For our topic today, it is interesting that followers of Leonardo da Vinci, who studied the Golden Section rule, found it universal and applicable not only to nature, but also to man, for example, in architecture, music and art. Is managing finance, business, economics not art?
So, what is the essence of the “Golden Section” rule? There is a certain whole, in this case – the human body, and there are many components of this whole – hand, foot, step, etc., which are proportional to the whole. The essence of the “Five wallets” rule is similar. There is a whole – the value created by the entrepreneur, expressed in monetary value, and this value is proportionally divided into the value of the resources needed (attracted, combined) to create this value (whole). Why exactly five wallets? All attracted resources, creating a whole, can be combined into five large groups (wallets). Each group is a separate proportion that cannot be more or less than a certain part of the whole. Let’s see and to begin to define, and what is a whole.
Entrepreneurs operate in three areas – commerce, manufacturing and services. And most often they create their own value on the basis of someone else’s value, bought by them. For example, in commerce, an entrepreneur buys a product (someone else’s value-value), organizes “conditions” for its implementation and sells it. Everything that “managed” to add to someone else’s value-value is his personally created value-value. There is even such an accounting term “value added”.
That is, if we deduct all expenses for its purchase and delivery from the gross proceeds that came to us from the sale of goods, we will receive a monetary expression of the value produced (created) by us. In production, instead of expenses for the purchase of goods, we must take away the costs of purchasing raw materials and other materials that we need to create (produce) our value. I call these expenses “cost” (it cost us so much).
The composition of the value, in addition to goods, raw materials and materials, may include other expenses, for example, transportation, energy costs, etc. Everything depends on the magnitude of these costs. Basically, it is necessary to include those expenses that exceed 1/10 (10%) of gross revenue. But there are exceptions, for example, the cost of renting premises may be higher than 10%, but nevertheless not be part of the cost, but be part of the whole (the value created by us).
In the services sector, most often all gross revenues are equal to the value we have created. But there are exceptions. For example, we are organizing concerts and invited some kind of “star” who was paid more than 1/3 of the gross revenue collected. “Star” in this case for us is also a cost! It is she who creates the basic value, we only organized the conditions for the transfer of this value to the consumer.
The same, if we own, for example, a hairdressing salon and invited a highly skilled master, who agrees to work at least 50% of the revenue. The client “goes to the master” (and most often the master along with himself “leads” his clients). And in this case, we only organized the conditions for the transfer of “alien” values. The essence of the definition of our “whole”: you need to take away from all revenues (gross revenues) that which forms the basis (basis) of value, but not created by us, but purchased. In commerce, these are expenses for the purchase of goods, and sometimes for their transportation, in production, the cost of raw materials and materials, and in the services sector, for “buying someone else’s labor” if this work is unique and is in itself a value our cost).
The value thus allocated, created by us personally and expressed in a specific value (monetary) expression, must pay the cost of all the resources attracted to create it. As I said above, all these resources can be combined into five groups (“Five wallets”).
1. “Owner’s Wallet”
This is the personal income of business initiators. I note this is not a profit, but only a part of it. From an economic point of view, this is payment for the following resources: first of all, for entrepreneurial abilities, and secondly, for business time and work aimed at combining other resources for creating a business. With non-economic – a payment for risk and other “inconveniences”.
2. “Purse development”
Or “Tomorrow’s purse”, from which various long-term acquisitions (fixed assets) are paid, loans and loans are returned, and intangible assets are acquired.