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Czech mass media more and more often write that local entrepreneurs, having reached retirement age, do not know to whom to transfer their business. The lack of a successor forces…

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What is infobusiness

Nowadays, in the realities of Russian reality, an increasing number of people are thinking, if not about creating their own business, then about real ways of working. Using a lot of modern technologies, it is much easier to do this if you know how to use them correctly for your own benefit. The main thing is not to retreat at the first failure and build capacity. Any business is primarily a way using not one decade’s current or personally designed contact between the seller and the buyer, the result of which is profit for the first and the product he needs for the second. Infobusiness in this sense is no different from his older brother. Only the product in it is not the product that you can touch, but something less measurable – useful knowledge and skills.
Both as a concept and as a way of earning, info-business moved to Russia from the West in the wake of the penetration of the newest ways of network communications into all spheres of human life. The time has passed when the dissemination of information was limited to distance and time. Nowadays, any information is weighed and evaluated almost instantly, and then it spreads regardless of any boundaries, be they state, temporary, age or other.
Of course, in our country, infobusiness is not as popular as it is in its historic homeland, but in our country it serves primarily to acquire any layers of specific knowledge or practical skills. By isolating certain layers of information from the general information flow, people were able to save their own time. That is why infobusiness is becoming more common. There are always people interested in improving their own skills or acquiring new knowledge. And there will always be those who are willing to share this knowledge and skills. Perhaps, the time is not far off when the development of information technologies will push the info business to a new level, allowing it to be used everywhere, even in general educational institutions and universities.
Naturally, given the speed of information dissemination, a huge amount of unverified data appears on the Internet. Consequently, this creates an extensive field of activity for swindlers and extremely unscrupulous individuals who are in fact “air traders”. That is why it is so important to develop information ethics and an extremely sensitive, conscientious approach to the issue of creating your own infobusiness in our country.
What a miracle beast – Infobusiness?
So, what kind of animal is this – infobusiness and what bait to catch it. For beginners who decide to quickly cut down on the Internet some money, this type of enrichment is hardly suitable. Just because the skills sold must be of excellent quality. Indeed, in its essence, info-business is a process of distance learning of people with the help of a huge number of innovative technologies or personally. And, like any training, it requires a very deep understanding of the information and skills that will serve as the basis for the creation of an offer in the information services market.
How to start selling your knowledge?
Now that the question of what constitutes infobusiness is considered, one can proceed directly to the formation of one’s own offer. Here it is worth remembering that the info business is subject to the same general rules as any other market for goods or services. It has supply and demand. Simply put, if you are a master in chickens breeding – do not look for your clients among the chickens. And of course, we should not forget that a practical text file or even an audio message is not enough to transfer. And therefore you should definitely consider all types of information products. In fact, all of them are divided into two types – with and without the personal presence of a mentor, i.e. remote To begin, consider the second type. Remote information products include webinars, video and audio courses, e-books, scientific videos and everything that does not require direct participation, but only needs well-established communication or the ability to use information technology. Infoproducts that require the personal presence of a mentor include various seminars, lectures, trainings and consultations. What is their difference, you ask? In general, only in the level of trust in the infobusinessman and his fame. Indeed, as a matter of fact, information products transferred personally is not profitable to conduct one on one. They require the presence of a wide audience. So it is unlikely that a sufficient number of listeners will be recruited for training on the proper incubation of chickens to one Mr. Vasily Pupkin. And of course, a person who does not have a penny for his soul will not be contacted about the right investment. However, even here the way of organizing is quite flexible. Any seminars and lectures in our time can be held in the form of video conferencing in real time.

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